Deen controversy offers lessons in crisis PR

Paula Deen
The Paula Deen controversy is a study in crisis management public relations and communications. What are the lessons to be learned? Crisis management is complicated and typically a Monday-morning-quarterback’s sport. But here are a few rules that can shed some light.
Rule #1: Anticipate.
In Deen’s case the reality of the situation was that the smoke lead to fire. Given this, the first rule of crisis management to “be out in front of the situation” became all the more important.

You’re needed: Market Research for strategic sourcing in healthcare…

Likely roles/titles: Sourcing Director, Purchasing Director, CFO, CIO, etc.

YOUR opinion is important!

SYNDECIS, along with partners, is currently seeking feedback from decision makers and executives in hospital and surgery centers.  Your feedback will be critical in guiding the development of a multi-faceted application designed to improve asset and workflow management as well as a global strategic sourcing solution designed to revolutionize how hospitals and ambulatory surgery centers make buying decisions.

Our research is qualitative.  The best forum for our research is IDI (in-depth interviews).

Contact us using the form below for details.  Your information is confidential.

The research has wrapped up! Thanks for your input!