Deen controversy offers lessons in crisis PR

Paula Deen
The Paula Deen controversy is a study in crisis management public relations and communications. What are the lessons to be learned? Crisis management is complicated and typically a Monday-morning-quarterback’s sport. But here are a few rules that can shed some light.
Rule #1: Anticipate.
In Deen’s case the reality of the situation was that the smoke lead to fire. Given this, the first rule of crisis management to “be out in front of the situation” became all the more important.